From a used-vehicle yard in Yangon to a multi-brand automotive group trusted by manufacturers from Japan and China. 从仰光的一座二手车场,成长为深受中日制造商信赖的多品牌汽车集团。
Farmer Auto Trading Co., Ltd. is one of Myanmar's most established automotive enterprises. What began as a used-vehicle trading business in Yangon has grown, brand by brand and city by city, into a group spanning new-vehicle distribution, authorized multi-brand dealerships, after-sales service, nationwide marketing and an assembly manufacturing partnership. Farmer Auto Trading Co., Ltd. 是缅甸历史最悠久的汽车企业之一。公司从仰光的二手车贸易起步,一个品牌接一个品牌、一座城市接一座城市地稳步扩张,如今业务涵盖新车分销、多品牌授权经销、售后服务、全国市场推广以及整车组装合作。
Our growth has never come from shortcuts. It has come from a simple discipline: when an international principal entrusts us with their brand, we protect it like our own — investing in showrooms, training, service capability and marketing, and honouring every clause of every agreement until the work is done. 我们的成长从不依靠捷径,而是源于一条朴素的准则:当国际厂商将品牌托付给我们,我们便视如己出——投入展厅建设、人员培训、服务能力与市场推广,并将每份协议的每项条款履行到底。
Farmer Auto begins in the used-vehicle trade as Myanmar liberalises car imports, quickly earning a reputation for honest dealing.缅甸放开汽车进口之际,Farmer Auto从二手车贸易起步,以诚信经营迅速赢得口碑。
The group opens its Nine Miles used-vehicle centre and a full-service maintenance facility in Yangon, laying the after-sales foundation for future brand partnerships.集团在仰光开设九英里二手车中心及综合维修服务中心,为日后的品牌合作奠定售后基础。
Suzuki entrusts Farmer Auto with authorized dealerships, and showrooms open in Magway and the capital Nay Pyi Taw.铃木将授权经销权交予Farmer Auto,马圭与首都内比都展厅相继开业。
Marketing caravans reach Mandalay, Taunggyi, Magway and Yangon's biggest malls — Myanmar Plaza, Ocean Supercentre and Capital — proving the group can build brand presence even in cities without showrooms.巡展队伍走遍曼德勒、东枝、马圭,并进驻仰光最大的商场——Myanmar Plaza、Ocean Supercentre 与 Capital,证明集团即便在没有展厅的城市也能建立品牌影响力。
A second Japanese principal chooses Farmer Auto: the Mitsubishi Motors showroom opens in the capital with a grand ceremony attended by senior officials.第二家日本厂商选择Farmer Auto:三菱汽车展厅在首都盛大开业,多位高级官员出席剪彩仪式。
Dr. Soe Tun charters the New Yangon Lions Club, formalising the group's long-running humanitarian work with Lions Clubs International.杜梭吞博士创立新仰光狮子会,将集团与国际狮子会的长期公益合作制度化。
Farmer Auto launches Soueast Motor Myanmar with a flagship showroom in Yangon and becomes a manufacturing partner in Soueast's localised SKD assembly operations — the group's entry into vehicle manufacturing.Farmer Auto在仰光设立东南汽车缅甸旗舰展厅,并成为东南汽车本地化SKD组装业务的制造合作伙伴——集团正式进入整车制造领域。
The Jetour showroom opens in Yangon and Karry commercial vehicles join the line-up, deepening the group's partnership with Chinese manufacturers.捷途展厅落户仰光,开瑞商用车加入产品线,集团与中国车企的合作进一步深化。
Through a leadership role in BYD Essential Motors, the group helps bring BYD to Myanmar — including a showroom in Nay Pyi Taw and the country's first EV super charging stations.凭借在BYD Essential Motors中的引领角色,集团助力比亚迪进入缅甸——包括内比都展厅及全国首批EV超级充电站。
New showrooms open in Bago, Pathein and Taunggyi, converting years of roadshow-built demand into permanent presence and extending the network to six cities.勃固、勃生、东枝三地新展厅落成,将多年巡展培育的市场需求转化为常设网点,集团网络扩展至六城。
I have one instruction for every member of Farmer Auto, from the showroom floor to the boardroom: serve with heart. A customer who buys one car from us should feel cared for enough to send their family to us for the next twenty years. A manufacturer who signs one agreement with us should find, years later, that every promise in it was kept. Myanmar's market has its ups and downs — but our word does not. That is why partners stay with us, and why I welcome any company that values integrity to build the future of Myanmar's automotive industry together with us. 对Farmer Auto的每一位成员,从展厅一线到董事会,我只有一条要求:用心服务。买过我们一辆车的客户,应当因为感受到真诚,而在未来二十年里把家人也介绍给我们;与我们签署过一份协议的制造商,多年之后回看,应当发现其中每一项承诺都已兑现。缅甸市场有起有落,但我们的信誉从不动摇。这正是合作伙伴长期与我们同行的原因,我也诚挚欢迎每一家重视诚信的企业,与我们共同建设缅甸汽车工业的未来。
Dr. Soe Tun is a respected figure in Myanmar's business community. Beyond leading Farmer Auto, he serves as Chairman of the New Yangon Lions Club — chartered in November 2018 — through which he has hosted international medical missions with Lions Clubs International District 354-A of Korea and the Sitagu Group. 杜梭吞博士是缅甸商界备受尊敬的人物。除执掌Farmer Auto外,他还担任2018年11月成立的新仰光狮子会会长,并以此为平台,与韩国国际狮子会354-A区及Sitagu集团共同举办多届国际医疗义诊。
For international partners, this matters: the person who signs your agreement in Myanmar is a community leader whose reputation — carefully built over decades — stands behind every commitment the group makes. 对国际合作伙伴而言,这一点意义重大:在缅甸与您签署协议的,是一位数十年苦心经营声誉的社会领袖,集团的每一项承诺背后,都有这份声誉作保。
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